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WASHINGTON, D.C. — Today, Somos Votantes and Somos PAC announced a combined investment of over $4 million to reach Latino voters across Arizona ahead of the November 3rd election, building on the organizations' ongoing work in the state and recent $6 million investment in Texas and $1 million investment in Wisconsin.

Somos Votantes is launching a $1.5 million non-partisan voter education program to listen to Latino voters' top concerns, connect them to community resources, and provide information on voter registration — building on the organization's year-round civic engagement work across the country. The program will meet Latino voters where they are in communities across Arizona through door-to-door canvassing, site-based outreach and community events.

"Somos Votantes continues our deep, ongoing work on the ground in Arizona, meeting Latinos where they are — because families here are working harder than ever just to keep up," said Melissa Morales, founder and president of Somos Votantes. "We know that meaningful civic engagement requires building real, lasting trust. This investment builds on that presence, making sure that every voter has the tools and information they need to make their voice heard this November."

Separately, Somos PAC will launch a $2.5 million program to persuade and mobilize Latino voters in support of Democratic candidates in Arizona – including Governor Katie Hobbs, and AZ-02, one of the state's most closely watched contests heading into November. The PAC's program is anchored by canvassing followed by paid media – digital advertisement, direct mail and community events, delivering bilingual, contrast-driven messaging directly to Spanish-speaking and bilingual households. This is on top of the early $1.5 million TV and digital advertising investment Somos PAC launched this summer in partnership with LCV Victory Fund targeting Rep. Eli Craine (AZ-02) over rising utility costs.

"Latino voters have the power to make the difference up and down the ballot in Arizona this November," said Melissa Morales, founder and president of Somos PAC. "They are looking for real leaders who show up, do the work, and don't take their vote for granted. This investment ensures we meet every Latino voter where they are — at the door, online, and in their community — to share how Democrats like Katie Hobbs and Jonathan Nez plan to lower costs so working families can focus on building a good life."

The Arizona investment builds on Somos Votantes and Somos PAC's history of running some of the largest independent Latino civic and voter engagement programs in the country, and follows the organizations' latest state-by-state polling, which found deep economic concern and an unsettled political landscape among Latino voters in the state. In relation to the Iran war, 80% of Latino voters in Arizona said they are concerned about inflation, 79% about gas prices, and 75% about the cost of the conflict to taxpayers.

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About Somos Votantes and Somos PAC

Somos Votantes, and its sister organization, Somos PAC, are Latino-led, Latino-focused organizations that run some of the largest independent Latino civic and voter engagement programs in the country. We envision a nation where hardworking Latinos have the opportunities and tools to fully participate in our democracy. Somos Votantes seeks to empower hardworking Latinos in shaping the future of our democracy, primarily through non-partisan civic engagement programs, by increasing our participation in elections and advocating for progressive policies. Somos PAC focuses on electing progressive candidates.

Visit https://www.somosvotantes.com/ for more information on this program and other projects, and follow the organization on Instagram, Facebook, and X.