Press Release

June 4, 2024


Somos PAC and LCV Victory Fund Launch Earliest and Largest Spanish-language Ad Buy in Arizona Senate Race

The Statewide $1.7 Million Ad Buy in Support of Ruben Gallego Starts Today

Phoenix, AZ (June 4, 2024) – Today, Somos PAC and the LCV Victory Fund launched a $1.7M broadcast ad buy in support of Ruben Gallego. The Spanish-language ads will air on Tuesday, June 4, 2024, and are the earliest and largest Spanish-language ads in this year’s Arizona Senate race.

The first 30-second TV spot titled “Lo Que Importa” highlights Gallego’s experience growing up where he learned the value of hard work from his mother, who raised four children on her own. The ad also highlights how he did his part growing up to provide for his family and ultimately for his community after working his way through college, serving in Iraq and joining Congress. A fighter for Arizona’s hardworking families, he has voted to lower prescription drug prices, cap the cost of insulin, hold corporations accountable for raising prices on working people, reduce pollution in the air we breathe, and bring more good-paying jobs for all Arizonans.

“Ruben Gallego is focused on the issues that matter to hardworking Arizonans – including Latinos,” said Melissa Morales, President and Founder of Somos PAC. “And in turn, we are focused on ensuring that Latinos statewide learn more about his background, how he is fighting to lower prices, making life more affordable and providing working families with the tools and opportunities we need to build a good life. This election will be decided on the margins. To win, we must engage voters who are on the margins. That is why investing early in our Latino community – especially in Spanish, is paramount to our mission and will be critical in electing the first Latino to represent Arizona in the U.S. Senate come November.”

“Ruben Gallego is a climate champion, who has demonstrated time and time again that he will fight to protect Arizona communities and families and our planet,” said Eva Estrada, Campaigns Director for LCV Victory Fund. “He knows that we need to continue building a clean energy future with good paying jobs. That’s why we are committed to supporting Gallego this election cycle and uplifting the great work he has already done in Congress and will continue to do as Senator. Record breaking heat and worsening droughts are affecting millions across Arizona – especially those who can least afford it. We cannot let MAGA Republicans like Kari Lake take away the opportunities of the clean energy economy or the protections for clean air and water that our communities so badly need.”


About Somos PAC

Somos PAC, a sister organization to Somos Votantes, is a Latino-led, Latino-focused organization dedicated to electing progressive candidates. Somos PAC was created to help raise funds to support and invest in candidates who prioritize the needs of the Latino community.

Visit for more information on this program and other projects, and follow the organization on Instagram, Facebook, and X.

About LCV Victory Fund  

The LCV Victory Fund (LCVVF) is a political committee that engages in independent campaigns to influence competitive races where our involvement and issues can be decisive for pro-environment, pro-democracy candidates.

Paid for by Somos PAC, and LCV Victory Fund,, and not authorized by any candidate or candidate’s committee.