Somos PAC with Priorities USA Action Wins Best Online Video for Independent Expenditures at 2024 Reed Awards
The prestigious awards ceremony recognizes excellence in the political campaign industry, awarding the best in political campaigns, grassroots, and advocacy. The winning video Unity Matters spotlighted President Biden’s dedication to working people and his commitment to lowering costs.
Charleston, SC (March 22, 2024) - Yesterday, Somos PAC alongside Priorities USA Action won the Best Online Video for Independent Expenditures category at the 2024 Reed Awards by Campaigns & Elections at their annual conference in Charleston, SC. The prestigious awards ceremony recognizes excellence in the political campaign industry, awarding the best in political campaigns, grassroots, and advocacy. The winning video Unity Matters spotlighted President Biden’s dedication to working people and his commitment to lowering costs.
“YouTube continues to be the next battleground when it comes to reaching and persuading hardworking Latinos,” said Melissa Morales, Founder and President of Somos PAC. “More and more Latinos voters are turning to YouTube for news and information, and more and more Somos will be there to ensure our community hears about what President Biden has done to make life more affordable for people like us. Muchísimas gracias to our Somos team, Priorities USA Action, and just wait until you see what we do next.”
"Latino voters are critical in Democrats' path to victory in 2024. Our partnership with Somos persuades and motivates these critical voters towards Joe Biden and Kamala Harris, and has helped us establish the foundational research for our work in the months ahead. Priorities USA is immensely proud of the recognition of this important work, and we look forward to our continued collaboration and partnership with Somos," said Priorities USA Action Deputy Executive Director Nick Ahamed.
Last year, Somos PAC and its partners won the following four categories at the 2023 Reed Awards; Best Spanish Language Email Campaign, Best Radio Ad for Public Affairs or Ballot Initiative, Best Spanish Language TV Ad (Democratic) and Best TV Ad for IE - House/Senate (Democratic).
The 2024 Reed Awards and Conference took place March 20-21st in Charleston, SC. The annual awards and conference is produced by Campaigns & Elections, the journal of the political campaign industry.
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About Somos PAC
Somos PAC a Latino-led, Latino-focused organization and runs some of the largest independent Latino voter engagement programs in the country. Our mission is to empower hard working Latinos in shaping the future of our democracy by increasing our participation in elections and by electing progressive candidates. Visit https://www.somosvotantes.com/ for more information on this event and other projects, and follow the organization on Instagram, Facebook, and X.
About Priorities USA
Priorities USA is a Democratic Super PAC focused on digital advertising and building digital infrastructure for progressive partners and allies over the next decade. Priorities runs large-scale, effective digital voter mobilization and persuasion campaigns in key battleground states, while building and investing in cutting edge research and data, training, and tools to grow and expand the Democratic electorate.