Somos Votantes and Latino Media Network Finish Six-Figure Spanish-Language Radio Campaign Urging Latino Voters to Make a Plan to Vote
Running in Latino media markets across five states, new ads send listeners to escogemoselfuturo.org one week out from Election Day
WASHINGTON, D.C. — A week out from the midterm elections, Somos Votantes and Latino Media Network (LMN) are airing their last batch of ads in a six-figure Spanish-language radio campaign that speaks to Latino families' hard work and sends listeners a last simple ask: check your voter registration and make a plan to vote on or before November 3rd.
The 30-second spots are part of Escogemos el Futuro, a nonpartisan Spanish-language campaign launched in September that builds Latino voters' sense of belonging, influence, and confidence ahead of the 2026 midterms. Listeners are directed to escogemoselfuturo.org, where they can verify their voter registration and make a plan to vote.
The ads are airing on LMN stations in markets across Texas, California, Nevada, Florida, and Illinois, including McAllen, Dallas, San Antonio, Houston, Fresno, Los Angeles, Las Vegas, Chicago, and Miami.
"The future isn't something that happens to us, it is something we have the power to create," said Melissa Morales, Founder and President of Somos Votantes. "We have the power to decide our path forward, and that power starts with making a plan to vote at escogemoselfuturo.org."
"Latino families power our economy, and our listeners deserve to know that their voice counts," added Aleksandra Cuprys, CEO of Latino Media Network. "As the largest Latino-owned Spanish-language radio network, informing our communities is our responsibility. Whatever your views, we want every eligible listener to have a plan to vote on or before November 3rd."
The spots are paid for by Latino Media Network and Somos Votantes.
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About Somos Votantes
Somos Votantes is a Latino-led, Latino-focused organization that runs some of the largest independent Latino civic and voter engagement programs in the country. We envision a nation where hardworking Latinos have the opportunities and tools to fully participate in our democracy. Somos Votantes seeks to empower hardworking Latinos in shaping the future of our democracy, primarily through non-partisan civic engagement programs, by increasing our participation in elections.
Visit https://www.somosvotantes.com/ for more information on this program and other projects, and follow the organization on Instagram, Facebook, and X.