Somos Votantes and Somos PAC’s Commitment of $33 Million to Re-elect President Biden Remains Unmatched as Republican Group Announces Seven-Figure Campaign In Attempt to Engage Latino Voters
The seven-figure ad campaign pales in comparison to how groups like Somos Votantes, and its sister organization, Somos PAC, are prioritizing Latino outreach, with earlier this year, NBC News exclusively sharing a historic commitment to turn out Latino voters in this year’s election.
WASHINGTON, D.C (April 29, 2024) - Earlier today, The New York Times announced the launch of the Libre Initiative’s seven-figure ad campaign, an effort to revitalize flailing Republican attempts to engage Latino voters. The seven-figure ad campaign pales in comparison to how groups like Somos Votantes, and its sister organization, Somos PAC, are prioritizing Latino outreach, with earlier this year, NBC News exclusively sharing a historic commitment to turn out Latino voters in this year’s election. An excerpt from today’s New York Times article contrasted the historic investment by Somos Votantes:
Two Latino voter groups, Somos Votantes and Somos PAC, have also come to Mr. Biden’s aid with historic investments comparable to those from Libre. The liberal organizations have earmarked $33 million to mobilize Hispanic voters for Mr. Biden and other key Democratic races in several battleground states. Somos Votantes plans to put $24 million toward expanding nonpartisan voter education programs.
The full article can be read here.
Earlier this month, the Latino-led, Latino-focused organizations, which run the largest independent Latino civic and voter engagement programs in the country, announced its biggest election investment to date by committing $33 million to persuade and mobilize Latino voters in support of President Joe Biden, Senate and House Democratic candidates in key states, including Nevada, Arizona, Michigan, Wisconsin, North Carolina, Pennsylvania, Georgia, and Texas. Somos Votantes is committing an additional $24 million to reach Latinos by expanding non-partisan voter education programs. The $57 million election investment is part of Somos Votantes and Somos PAC’s celebration of its fifth year of running the largest independent Latino civic and voter engagement programs in the country.
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About Somos Votantes and Somos PAC
Somos Votantes, and its sister organization, Somos PAC, are a Latino-led, Latino-focused organization that runs some of the largest independent Latino civic and voter engagement programs in the country. We envision a nation where hardworking Latinos have the opportunities and tools to fully participate in our democracy. Somos Votantes seeks to empower hardworking Latinos in shaping the future of our democracy, primarily through non-partisan civic engagement programs, by increasing our participation in elections and advocating for progressive policies. Somos PAC focuses on electing progressive candidates. Visit https://www.somosvotantes.com/ for more information, and follow us on Instagram, Facebook, and X.