In the spotlight

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New Poll: Latino Voters in Key States Turn Against Republicans Ahead of Election as Iran War and Tariff Costs Deepen Economic Anxiety

Somos’ first Latino poll of 2026 finds Trump deeply underwater with Latino voters, Democrats holding a clear advantage but vulnerabilities on both sides remain as voters look for solutions on the economy

In the spotlight

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Latinos sour on Trump over tariffs, the economy, immigration raids

Trump's support is falling among Latinos across gender and age categories, with his favorability 20 points underwater

in the news

Press Releases

March 4, 2025

New Poll Finds Trump and Musk Underwater with Latinos on Economy Ahead of Address to Congress

Somos Votantes Releases First Comprehensive Polling on Latino Voters Post-election Highlighting Unfavorable Views of Trump, His Handling of the Economy, Musk’s DOGE, and More

National
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October 28, 2024

Somos Votantes, Priorities USA, and League of Conservation Voters Launch $200,000 Bilingual Ad Buy Targeting Latino Voters in Texas

The Digital Ad Campaign Includes Investments in YouTube Aimed at Engaging and Mobilizing Low-Propensity Latino Voters

National
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October 17, 2024

Somos Votantes and Priorities USA Launch $2.7 Million Digital Mobilization Campaign Targeting Latino Voters

The Multi-million Dollar Bilingual Campaign Includes Digital and Radio Ads and a Partnership with Latino Content Creators to Engage and Mobilize Low-Propensity Latino Voters

National
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August 19, 2024

Somos Votantes Launches $1.5 Million Spanish-language Ad Buy “Nuestro Futuro” Spotlighting Job Creation, Historic Clean Energy Investments, Lower Costs on Anniversary of Inflation Reduction Act

National
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