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In the spotlight

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Trump's Year-Long Collapse with Latino Voters Reaches New Lows as More Than 1 in 3 Who Voted for Him Express Regret or Disappointment, Blame GOP for Rising Costs

New poll shows Trump's 2024 supporters turning away as economic frustration intensifies and Latino voters decisively blame Republicans for rising costs

In the spotlight

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Latinos sour on Trump over tariffs, the economy, immigration raids

Trump's support is falling among Latinos across gender and age categories, with his favorability 20 points underwater

in the news

November 24, 2025

36% de los latinos que apoyaron a Trump en 2024 dice ahora sentirse decepcionado

Arrepentimiento latino tras votar a Trump crece por la economía y el coste de vida.

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November 20, 2025

Uno de cada tres latinos que votó por Trump se arrepiente de haberlo hecho

El incremento en el costo de vida en EE.UU. en 2025 sobresale entre las preocupaciones de los latinos, según sondeo

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November 19, 2025

Impera el arrepentimiento entre votantes latinos de Trump

Un tercio de quienes lo apoyaron dicen estar decepcionados

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November 19, 2025

Encuesta revela decepción entre electores latinos ante segundo mandato de Trump

Según el estudio, el presidente republicano ha perdido cerca de un tercio de los votantes que le respaldaron en 2024

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Press Releases

September 9, 2024

ICYMI: New York Times: Somos PAC and Future Forward Launch $5.25 Million Spanish-language Ad Blitz Targeting Latino Voters in Key Battleground States

The Multi-million Dollar Campaign Aims to Tap Into Growing Excitement for Vice-President Harris Among Latino Voters in Nevada and Arizona

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September 6, 2024

Somos PAC and Future Forward Launch $5.25 Million Spanish-language Ad Blitz Targeting Latino Voters in Key Battleground States

The Multi-million Dollar Campaign Aims to Tap Into Growing Excitement for Vice-President Harris Among Latino Voters in Nevada and Arizona

National
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August 27, 2024

Somos PAC and Priorities USA Action Launch $5 Million Digital Ad Program, The Margins Project, Designed to Target Marginal Latino Voters in Key Battleground States

The Multi-million Dollar Bilingual Ad Campaign Aims to Bridge the Growing Digital Gap in Latino Voter Outreach in Underinvested ZIP Codes in Support of Vice-President Harris and Governor Walz

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August 19, 2024

Somos Votantes Launches $1.5 Million Spanish-language Ad Buy “Nuestro Futuro” Spotlighting Job Creation, Historic Clean Energy Investments, Lower Costs on Anniversary of Inflation Reduction Act

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Press INQUIRIES

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