Press Release

WASHINGTON, D.C. — Today, Somos Votantes announced a six-figure bilingual digital ad buy with the release of their first in a series of ads, available in English and Spanish, highlighting the negative effects President Trump’s economic policies are having on Latinos and calling attention to President Trump’s failure to keep his promise to lower costs for working families. “Promised”/”Prometió” comes as Trump approaches his six month mark in office, where his presidency has already been defined by chaotic on-again off-again trade wars, increasing uncertainty on the job market, and rising costs for working people, and follows Somos’ latest round of polling that found Trump’s standing has significantly deteriorated among Latino voters.
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‍"The disconnect between the priorities of hardworking Latinos, and President Trump is a mile deep and continues to worsen," said Melissa Morales, founder and president of Somos Votantes. “President Trump promised to lower costs for working families on day one, but instead delivered chaos, uncertainty, and a massive tax cut for the ultrawealthy – leaving working people with yet another bill we can’t afford, higher prices and stagnant wages. This isn’t about partisanship, it's about promises that were made and broken. Somos is focused on ensuring hardworking Latinos are empowered with what they need to speak out, share their stories and hold this administration accountable.”‍

The ads will run on YouTube and digital streaming services in Arizona, Nevada, Michigan, and Wisconsin. As many Latinos receive their news from YouTube, Somos is prioritizing ads on the platform to increase outreach and meet these Latinos where they are. 

“Promised”/”Prometió” builds upon Somos’ latest survey, part of Somos Votantes’ quarterly tracking series, and follows their comprehensive post-election poll from earlier this year to measure Latinos’ sentiment toward the Trump administration and its economic policies over time.

Key findings of the poll: 
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• Views on the economy remain bleak. A majority of Latino voters (64%) continue to rate the U.S. economy as ‘poor,’ and 56% believe the economy is getting worse under Trump. 
• Trump’s standing among Latino voters has declined sharply across all measures since February. His favorability rating worsened from -12 to -17, his job approval sank from -11 to -18, and his economic approval dropped from -13 to -20. This significant deterioration in his job approval is especially steep among Latino independents, crashing from -6 to -28 and Latina women, falling from -22 to -35. 
• Frustration dominates Latino voters’ views, seven-in-ten express negative emotions (70%) when asked how they feel about the current direction of the country.
• Latino voters continue to believe Trump and Republicans are not focused on their concerns – the cost of living, the economy, Social Security and Medicare. A majority saying Trump is focused on the wrong things (56%).
• A majority (53%) are very concerned by Trump and Congressional Republicans’ plans to cut Medicaid to pay for tax breaks for billionaires and big corporations.
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More information on poll results can be found here. 

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About Somos Votantes

Somos Votantes is a Latino-led, Latino-focused organization that runs some of the largest independent Latino civic and voter engagement programs in the country. We envision a nation where hardworking Latinos have the opportunities and tools to fully participate in our democracy. Somos Votantes seeks to empower hardworking Latinos in shaping the future of our democracy, primarily through non-partisan civic engagement programs, by increasing our participation in elections and advocating for progressive policies.

Visit https://www.somosvotantes.com/ for more information on this program and other projects, and follow the organization on Instagram, Facebook, and X.