Press Release

WASHINGTON, D.C. — Today, kicking off Hispanic Heritage Month, Somos Votantes and Somos PAC released new polling data showing President Trump's support among every major demographic of Latino voters has started to collapse across all key metrics, with his former strongholds — Latino men and young voters — now decisively turning against his administration. This marks the third consecutive quarter of steady deterioration since Somos Votantes' comprehensive post-election poll in February and follow-up survey in May, driven by mounting economic concerns and widespread disapproval of Trump's tariff policies.

Key findings of the poll:

• Previously divided Latino men now decisively against Trump: After being Trump's strongest demographic bloc among Latinos, men have shifted decisively negative – his favorability today has dropped from +5 in May to -3, while job approval fell from +3 to -6. On the economy, Latino men’s approval dropped from -1 in February and May to -10 today. 
• Young voters are also driving the decline with more intensity: Young Latino voters have turned sharply against Trump with his favorability crashing to -34 (from -11 in February) and job approval collapsing to -33 (from -6 in February). On the economy, the decline is severe, cratering to -37 (from -5 in February).
• Independent Latinos and Latina women continue to lead the opposition with intensifying disapproval: Independent Latino voters have turned decisively against Trump with favorability plummeting to -31 (from -8 in February), job approval crashing to -36 (from -6 in February), and economic approval collapsing to -45 (from -6 in February). Similarly, Latina women's opposition has intensified dramatically across all measures – favorability at -34 (from -23 in February), job approval at -37 (from -21 in February), and economic approval at -40 (from -23 in February).
• Economic pain validates voter concerns: A staggering 71% of Latino voters say Trump's tariffs are making the cost of things they buy go up, with 42% saying costs are rising "a lot" – while his economic approval sits at -26, including -45 among independents.
• Trump's standing begins to collapse across every metric tracked: Trump is experiencing systematic deterioration across all measures over nine consecutive months. His personal favorability has declined from -12 in February to -17 in May to -20 today. Job approval has plummeted from -11 in February to -18 in May to -23 today. Most critically, economic approval has cratered from -13 in February to -20 in May to -26 today. 
• Priority disconnect widens: Latino voters want a focus on inflation/cost of living (50%) and jobs/economy (39%), yet only 17% and 15% respectively believe Trump is addressing these priorities.
• Tax bill backlash intensifies: An overwhelming 74% oppose Trump's tax legislation, with intense concern about SNAP cuts (61% very concerned) and healthcare costs like Medicaid (61% very concerned)

"Latino voters have run out of patience with this administration, and it shows. Trump’s standing in our community is collapsing as Latino men and young Latinos turn away in decisive numbers. Today, large majorities of Latino voters say his tariffs are driving up everyday costs instead of lowering them as he promised," said Melissa Morales, Founder and President of Somos Votantes and Somos PAC. "This is the third consecutive quarter we’ve seen the same trend: the more Latino voters learn about Trump’s policies — and the more they feel the economic strain in their daily lives — the more they reject him.”

"What's particularly striking is not only the intensity of opposition we're seeing, but how it's now growing among demographics like Latino men and young Latinos who were previously more divided," said Rosa Mendoza, Vice President at Global Strategy Group. "Political speculation that they would 'wait and see' before passing judgment is now past due. Still, Latino voters remain pragmatic – looking for leadership that addresses their top concerns: the economy."

As the country celebrates the contributions of America's fastest-growing voting bloc, Somos polling reveals a community whose economic concerns have fundamentally reshaped their political leanings. What began as skepticism among some has now spread throughout the community, demonstrating how Latino voters become an increasingly persuasive political force when their top priorities — inflation, cost of living, and jobs — remain unaddressed by this administration.

You can access a memo on the poll toplines here.

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‍About Somos Votantes and Somos PAC

Somos Votantes, and its sister organization, Somos PAC, are a Latino-led, Latino-focused organization that runs some of the largest independent Latino civic and voter engagement programs in the country. We envision a nation where hardworking Latinos have the opportunities and tools to fully participate in our democracy. Somos Votantes seeks to empower hardworking Latinos in shaping the future of our democracy, primarily through non-partisan civic engagement programs, by increasing our participation in elections and advocating for progressive policies. Somos PAC focuses on electing progressive candidates.

Visit https://www.somosvotantes.com/ for more information, and follow us on Instagram, Facebook, and X.