In the spotlight

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New Poll: Latino Voters in Key States Turn Against Republicans Ahead of Election as Iran War and Tariff Costs Deepen Economic Anxiety

Somos’ first Latino poll of 2026 finds Trump deeply underwater with Latino voters, Democrats holding a clear advantage but vulnerabilities on both sides remain as voters look for solutions on the economy

In the spotlight

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Latinos sour on Trump over tariffs, the economy, immigration raids

Trump's support is falling among Latinos across gender and age categories, with his favorability 20 points underwater

in the news

Press Releases

November 15, 2024

Somos PAC Reaffirms Commitment to Reaching and Engaging Latino Voters

Somos PAC, Which Runs Some of the Largest Independent Latino Voter Engagement Programs in the Country, Looks Ahead to 2025 and Beyond With Its Year-Round Engagement Programs

National
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November 2, 2024

Somos PAC and Priorities USA Action Launch Digital Ads Targeting Latino Voters in Pennsylvania Following Derogatory Comments from Trump’s Madison Square Garden Rally

In response to the derogatory comments made during Sunday’s Trump campaign event in New York, Somos PAC and Priorities USA Action launched digital ads targeting Puerto Rican voters in Pennsylvania

National
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October 28, 2024

Somos Votantes, Priorities USA, and League of Conservation Voters Launch $200,000 Bilingual Ad Buy Targeting Latino Voters in Texas

The Digital Ad Campaign Includes Investments in YouTube Aimed at Engaging and Mobilizing Low-Propensity Latino Voters

National
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October 25, 2024

Somos PAC and Priorities USA Action Unveil Latest Round of Immigration-Focused Ads Reminding Latino Voters of Trump’s Record and Commitment to Separating Families

The Immigration-Focused Ads are the Latest from the Ongoing $6.1 Million Bilingual Digital Ad Program, The Margins Project, Designed to Target Marginal Latino Voters in Key Battleground States in Support of Kamala Harris

National
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